Archive for March, 2008

Change, Mercury News

Dave Butler’s vision for the Mercury News

Executive Editor Dave Butler sent the following email to the Mercury News newsroom. There’s a part of me that wants to deconstruct it line-by-line. But I think I’ll just let the words speak for themselves.

Colleagues:

Where are we headed? What’s my vision for The Mercury News? I’ve been asked those questions many times. In preparation for an upcoming staff meeting (time and date still to be set) I thought I’d spell out a few thoughts after having been here almost 3 months. Certainly a large part of our news mission remains focused on technology and diversity.

The Mercury News continues to be THE local news source for residents of Silicon Valley and beyond. It also can be and should be the leader for our Bay area sister publications in many areas of topical content. And, we can be and should be the leaders of news experimentation on the Web - trying new ways to satisfy the varying needs of our readers.

Are we still: The Newspaper of Silicon Valley? Or should we change that motto to get beyond the “paper” part to reflect the changing world? I donno - but we ought to decide soon.
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