I received an email from VideoEgg today telling me that they were closing my publisher account. Their FAQ says why:

As you know, resources at technology startups are limited and it is in our best interest to focus on the core of our business at this time….Once [your] video is removed from our servers, embedded video functionality will also be discontinued and a corresponding message will be displayed.

VideoEgg has shifted it business model to emphasize its ad network. None of this matters to me personally, as I never used VideoEgg for anything other than testing. But it’s an important reminder to those content creators who are currently relying on startups or other relatively new companies to host their content. The media landscape is constantly shifting. If the company you’ve partnered with or the service you’re using - Brightcove, Blip.tv, etc. - goes belly up, is sold or changes direction, are you prepared for the effect that will have on your hosted content?